Loyalty Development
We work with you on a consultancy basis to develop loyalty programmes that drive measurable retention. Using 30+ years of cross-industry data, we guide businesses on the way forward—hosting feedback sessions, training staff, and aligning your frontline for long-term success.
Long-Term Partnership, Not One-Off Projects
Our loyalty development is built on a consultancy basis where we work alongside your team over time. We don't deliver a strategy document and disappear—we guide you through implementation, refinement, and growth.
With 30+ years of customer data across industries—airlines, car rentals, heavy machinery, lodges, security companies—we bring proven insights from what actually drives loyalty in your sector.
Our Approach
Data-Driven Strategy
We analyze your customer feedback, NPS data, complaint patterns, and churn indicators to identify the real loyalty drivers in your business.
Cross-Industry Insights
We apply lessons from other sectors to your business. What retention tactics work for airlines might apply to your car rental operation.
Implementation Support
We don't just hand you a strategy document. We help you implement: facilitating workshops, training staff, and embedding loyalty thinking into operations.
Measurement & Iteration
We track the impact of loyalty initiatives on retention, repeat purchase, and NPS. Refine the strategy based on what's working.
What Loyalty Development Includes
Customer Journey Mapping
Identify every touchpoint where loyalty is built or broken. Find the moments that matter most.
Service Recovery Design
Create processes to turn complaints into loyalty-building moments. Train teams on recovery best practices.
Frontline Training
Equip your customer-facing teams with the skills and mindset to build loyalty every day.
Loyalty Program Design
If you need a formal loyalty program, we help design one that actually drives behavior (not just discounts).
Win-Back Campaigns
Identify lost customers, understand why they left, and design targeted campaigns to bring them back.
VIP Customer Strategies
Create differentiated experiences for your highest-value customers to maximize lifetime value.
Proven Results
NPS point increase for Avis Southern Africa through loyalty strategy implementation
Increase in repeat bookings after service recovery program launch
Year partnership with major brands who trust our loyalty expertise
Ready to Build Real Customer Loyalty?
Let's develop a loyalty strategy backed by 30+ years of cross-industry data
Book a Strategy Session